May 12th, 2009 | 
Author: The Indian car market is booming. Of late the foreign companies have started getting aggressive with their plans in the Indian car market. New cars are getting launched frequently. 
With the booming economy and rising purchasing power of the middle class Indians, the market offers lots of potential for auto companies that have stopped growing fast largely due to the mostly saturated markets of the developing countries. Foreign car companies have flocked to the Indian car market sensing a hugely potential and untapped market.
The competition in the car market is driving car prices low as well as resulting in better products for the consumers. Considering the huge population of the country, India still has a vast unexplored market for cars. The competition has also made Indian auto companies deliver their best. Of late we have seen some really cool machines from even Indian players like Tata, Mahindra & Mahindra and Maruti. Ritz is one of the latest cars from the stable of Maruti.
After the arrival of foreign car companies Indian car makers have done quite well and have proved their mettle. Of late Tata Motors has launched Nano, billed as the world’s least expensive car. The launch of Nano has generated free publicity worth millions of dollars for the company. It has generated interest all over the world like never before and highlighted the potentials of Indian car market and showed to the world the strength of the Indian cars. Nano is a fascinating car that symbolizes the might of the Indian car makers in the market where new cars by foreign companies are getting launched regularly. Other companies are also planning to come up with cheaper small cars for the consumers.
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